#246: OSF's FIGHT NIGHT

PLUS: 💎 Maison Margiela enters web3

I finally got a good night's sleep since the wedding. Let’s do this!

OSF’s Fight Night

Earlier this week I saw a post from OSF about another art collection he will be releasing: FIGHT NIGHT.

I’ve covered OSF before, but let’s refresh ourselves with who he is: former Wall Street trader, web3 founder, and digital artist. When his Rektguy collection passed a 1 ETH floor last year, he got a Rektguy tattooed on his body. Talk about dedication to the community!

So why is the FIGHT NIGHT collection interesting?

First of all, OSF will be participating in a literal fight night next month in Dubai, Crypto Fight Night.

People in crypto doing things besides staring at charts and gambling?! Crazy. As cringe as this looks from the outside, I expect this event to draw in a good number of fans, especially since some of these participants have a sizeable audience.

How does FIGHT NIGHT work?

• There are 9 editions of the collection, each illustrating one of the possible outcomes of the fight between OSF and Doxxed Dev (DD):

  • OSF wins by KO in round 1

  • DD wins by KO in round 1

  • OSF wins by KO in round 2

  • DD wins by KO in round 2

  • OSF wins by KO in round 3

  • DD wins by KO in round 3

  • OSF wins on points

  • DD wins on points

  • Draw

• Each edition will have a supply of 69 and will be minted at a price of 0.069 ETH (~$125)

• The holders of the correct outcome will be airdropped a 10th piece, which will be a more comprehensive art piece

• The qualifications to mint eligibility will be based on a variety of criteria

There isn’t anything mind-blowing about this collection, but this serves as another great example of how NFTs can dynamically elevate an experience. FIGHT NIGHT is a:

• Collection of digital art

• Souvenir of the event

• Game that involves game theory

• Form of marketing for the artist and the event

• Exercise in cognitive dissonance

Regarding the third point of game theory — If you really want that 10th piece, would you want to mint or acquire each of the 9 outcomes to guarantee receiving the airdrop? Or if a certain outcome is becoming more likely as the fight progresses, will you purchase that edition on OpenSea?

Or do you want to wait until the event is over and purchase the final piece on the secondary market?

Regarding the last point, if you’re minting FIGHT NIGHT, you’re probably an OSF fan in some way. However, would you want to mint a piece where his opponent wins? Would you want to mint a piece with a result that you don’t want, such as a draw? Would Doxxed Dev fans mint the scenarios where OSF loses?

To be clear, this is not a new concept. However, gamified and performance art pieces like this elevate the collecting experience, and there is much more to explore on this front.

Maison Margiela enters web3 with a gamified mint

Speaking of gamification, another luxury fashion brand, Maison Margiela, has entered the space. Earlier this week, they launched Maison Margiela Game.

Credit to Hunter Solaire for first bringing this to my attention

How does the game work?

• The goal is to collect all 24 numbers from 0 - 23

• The countdown timer restarts for everyone each time a user mints a number

• Only one number can be minted at a time by one user

• The game concludes when the first 100 users collect all the numbers

• The NFTs are soul-bound (they can’t be transferred) ERC-1155s on Polygon

• Each wallet can only mint 1 of each number

• The game is free to participate and mint. Gas is covered as well.

What’s up with the 0 - 23 numbers? They are based on the collection the item is related to. For example, the circled 4 in the picture below indicates that this garment is related to the women’s collection.

As another nod to the 0 - 23 label, the supply for the NFT collection decreases with each successive number. 0 has a supply of 15k, and reduces by a decreasing percentage, starting from 23%. So by the time the game reaches the later stages, 23 will have a supply of 742.

If every mint took 1 minute to mint, it would take around 55 days for the complete collection to mint out. However, that is unlikely because

1. Most mints don’t take a full minute

2. Numbers can be minted out

3. The game ends once 100 wallets mint all 24 numbers.

This gamified mechanic reminds me of Prometheans, which I highlighted almost a year ago.

How did Prometheans work?

• Unlimited supply

• With each minute that passes, rarer monks will be minted and revealed

• The goal of the game was to keep the flame alive by minting monks for as long as possible

As we can see, there were 55,913 monks that were minted with the flame lasting over 83 days.

It’s unclear if the Maison Margiela took inspiration from Promethean’s, but it’s nice to see these mechanics reappear in a different form.

Some additional notes on the Maison Margiela Game:

• The conclusion of the game will reveal the ‘next stage of Maison Margiela’s Web3 Roadmap’.

• This type of experience is susceptible to bots and abuse. The site has implemented a simple captcha, but if I were on the team I would implement more verification steps as the game reaches the later stages. This could also serve as a brand education opportunity (eg: quizzes about the brand, a short clip of their recent fashion show, play a mini-game etc.)

• Like most luxury brands, Maison Margiela is owned by a larger group, OTB. The Italian group owns other brands like Diesel, Marni, Jil Sander, and Amiri.

• This is not OTB’s first effort in web3. Diesel launched a collection last year and recently released watches with a NFT component too.

• This effort is from OTB’s new business unit, BVX (Brave Virtual Experience). This team is focused on metaverse and web3 experiences.

Last but not least, OTB is part of the…

Aura Blockchain Consortium

…a non-profit association of luxury brands building on the blockchain.

Who are the members of the consortium? If you’ve been following luxury brands in web3, many of them are familiar.

The ABC isn’t just a group of rich people drinking fine wine, watching people buy their expensive goods (for the record, I would like to be in this group. I will hold the role of jester). They’re building as well:

A simple use case from Cartier case study shows a practical application of how blockchain can positively impact industries beyond collectibles.

It’s nice to see that the luxury space continues to show its conviction in blockchain. Some of these brands have been built over hundreds of years, so we can learn the virtues of patience and persistence while staring at the daily price charts going up and down.

See you next week!