- That they're experimenting with it and likely will create a lot more of these digital collectibles that commemorate launches and products
- That other brands are open to testing this in a collaborative manner, Moncler has tested out NFTs before
- Dynamic NFTs and evolving over time
Unclear
- Does this drive more business, or is this just one more tool/feature that indirectly helps engagement which is better than nothing?
Bad
- Targeting these efforts for the right people. In the early stages, likely will be broad campaign that doesn't get these limited edition NFTs to the right people. Will likely be optimized and brought to the right audiences over time.
I think the idea works, and will so even more in the future, but they gotta make these "experiences" more immersive and "fun" if they want people to talk about it tho.
Kinda like pop-up stores IRL but better, cooler, more original, and more convenient
That IS a lot of dates hahaha that meme was on point.
What are your honest thoughts about the adidas x Moncler digital "experience" itself? The good/bad?
Good
- That they're experimenting with it and likely will create a lot more of these digital collectibles that commemorate launches and products
- That other brands are open to testing this in a collaborative manner, Moncler has tested out NFTs before
- Dynamic NFTs and evolving over time
Unclear
- Does this drive more business, or is this just one more tool/feature that indirectly helps engagement which is better than nothing?
Bad
- Targeting these efforts for the right people. In the early stages, likely will be broad campaign that doesn't get these limited edition NFTs to the right people. Will likely be optimized and brought to the right audiences over time.
Appreciate it!
I think the idea works, and will so even more in the future, but they gotta make these "experiences" more immersive and "fun" if they want people to talk about it tho.
Kinda like pop-up stores IRL but better, cooler, more original, and more convenient