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Like you, I don't particularly enjoy seeing even close friends farm portalcoin, but at least this time we're seeing memes and original content with it!

In any case, over the last 6 months it sure has been very profitable to have a big following on X. I suspect that will only grow in the future.

Building personal brand has never been as important as today imo

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Yes to big followings benefitting the most from SocialFi the most. That said, there is a leveling of the playing field with smaller accounts if they're creative enough and can build a new audience on the platform.

Also that's where the portability/interoperability of audiences get interesting (fediverse) across existing and new platforms

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