Great article and the data components are spot on. Thank you for writing this. The potential of phygital for web2 consumer product companies (durable products) is incredible. Nike/RTFKT is the leader modeling all this for us, and is killing it with creativity and application of not just web3 but now the phygital component. I don't know what they paid for RTFKT but just looking at P&L metrics for web3 efforts and I think Nike is way in the black on this with serious profitability, even though the revenue is not yet material.
TL;DR: The intersection between physical and digital is becoming a reality through RTFKT Projects, with great focus on the Ownership Experience, Multi-layer Token Gating, and Phygital (Physical Digital) Authentication.
Great article and the data components are spot on. Thank you for writing this. The potential of phygital for web2 consumer product companies (durable products) is incredible. Nike/RTFKT is the leader modeling all this for us, and is killing it with creativity and application of not just web3 but now the phygital component. I don't know what they paid for RTFKT but just looking at P&L metrics for web3 efforts and I think Nike is way in the black on this with serious profitability, even though the revenue is not yet material.
TL;DR: The intersection between physical and digital is becoming a reality through RTFKT Projects, with great focus on the Ownership Experience, Multi-layer Token Gating, and Phygital (Physical Digital) Authentication.
LOVE IT
The video of all the Supreme suitcases almost made me laugh out loud.
But more than that - love your prediction of a Nike Authentication Platform and the data play that is to follow. Thanks.