People often dismiss cumalative follower numbers pointing to engagement ratios but actually the number of “light” followers actually points to the strength of the brand. It is mistaken to think that the only customers of value are those who are actively involved in the community . For example, The overwhelming % of coke’s customers buy less than one coke per year - engaging light customers has always been massively important for growing market share and whilst active communities are of course essential for momentum in web 3 , we shouldn’t forget that
People often dismiss cumalative follower numbers pointing to engagement ratios but actually the number of “light” followers actually points to the strength of the brand. It is mistaken to think that the only customers of value are those who are actively involved in the community . For example, The overwhelming % of coke’s customers buy less than one coke per year - engaging light customers has always been massively important for growing market share and whilst active communities are of course essential for momentum in web 3 , we shouldn’t forget that