Kith really is creative with the mojo to make the partnerships work. It is merging web2 and web3 partnerships together in its collabs to continue offering utility to the NFT holders. Really brilliant, as you say. An obvious path for web2 brands into web3 is to phygital their existing products, which we see happening, but Kith (and a few other brands) are showing us how to go backwards - web3 back to web2 - creating digital NFTs with representations of their clothing that holders can then claim. Just fantastic.
Kith really is creative with the mojo to make the partnerships work. It is merging web2 and web3 partnerships together in its collabs to continue offering utility to the NFT holders. Really brilliant, as you say. An obvious path for web2 brands into web3 is to phygital their existing products, which we see happening, but Kith (and a few other brands) are showing us how to go backwards - web3 back to web2 - creating digital NFTs with representations of their clothing that holders can then claim. Just fantastic.