10 Comments
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Aleks's avatar

Hey TPan,

airdrop may be like messaging between wallets, and any message has a unique utility/price

and this focuses on audiences

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TPan's avatar

That's interesting -- opening/reading messaging as the requirement to be eligible, while it being more targeted with the wallet providing more insight to the user. I imagine AI could assist with that too 👀

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SMooTH's avatar

Airdrops might not last, I suspect they might come in waves? There's bound to be some fatigue at some point.

The reading of wallets as a marketing tool however is here to stay for sure

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TPan's avatar

I think airdrops will always be around, but agree with the waves. They seem to follow market cycles, particular when there's positive momentum/bull markets since the effects are compounded.

Yes to reading of wallets!

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LG Doucet's avatar

great summary Tpan!

I also think its worth noting why protocols run airdrops: its either 1) exit liquidity for their VCs, or 2) a way to draw in new users. sometimes its both!

good luck with your farming :)

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TPan's avatar

Agreed with the reasons for airdrops. I'd say the most benevolent and 3rd reason would be to create new ownership/empowerment paradigm with allowing the network/users have a say (governance).

That said, the first two reasons are the dominant top reasons :)

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Web3 Growth Marketing's avatar

Loved this

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TPan's avatar

Thanks!

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Andy Chiang's avatar

Awesome post TPan! HNY!

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TPan's avatar

Thanks Andy, HNY to you too!

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